We launched on social media with the powerful online film during International Week of Elimination of Violence Against Women, following it with online documentary personal stories of these women's achievements and struggles. Seeded online posts and memes drove our message further. Activation components were set up in parks, challenging men to beat track star Naseem Hameed's record 100m time, the content being shared online in further social media posts. A similar activity was set up as a squash tournament, in which a female squash star disguised as a boy defeated every man that volunteered to play against her. Again, incredible content in which we recorded men admitting that women are unbeatable. The film was screened in various locations ranging from the United Nations building in New York to violence shelters in villages.

Awards: Gold Clio / Cannes Lions Shortlist / Gunn Report Top 100 Creative Campaigns / Gold Spikes Asia / Gold Cristal / Gold Dubai Lynx / Gold AsiaPacific Tambuli / Silver AdStars

All / #RemakeTheBoxer / #BeatMe / #ChangeTheClap / #TheBridalUniform / #UrduPoeatry / Dubai Food Festival / We Bring It / UFC / SawafiBorets / The Ed Alert / Visa - The Goal Post / #PinballCricket