APTN #ChangeTheClap
An online film was launched on International Human Rights Day highlighting the need for a shift in mind-set. For the first time ever, instead of being reduced to lesser humans, accomplished transgender persons like Kami Sid and Neeli Rana were featured in high-achieving roles. The film concluded with a simple call to action: #ChangeTheClap.
People from 26 countries joined the movement, changing their clap from one of ridicule to one of applause. The world’s first transgender bot was also launched to clear misconceptions about transgender persons.
On-ground, posters were put up in public spaces and universities inviting people to #ChangeTheClap and a children’s book was distributed to create a shift in mind-set at an early age. The message was so powerful that it resulted into a movement as people across Pakistan raised their ‘claps’ on the issue leading up to the first of its kind, the world’s first clapping protest.
Awards: Silver Spikes Asia / Dubai Lynx / MENA Crystals
