In collaboration with the nation's best known bridalwear artist - Ali Xeeshan, we meticulously designed a new kind of a bridal outfit: one that symbolizes the trade-off that takes place when a girl is married young and is deprived of her right to an education, and revealed it on the bridal fashion industry's biggest night. As the showstopper of the night, amidst bejewelled adult brides in elaborate gowns, and with the nation's top fashion bloggers recording, out walked on the ramp a little girl wearing a Pakistani schoolgirl's uniform embellished with beautiful traditional bridal motifs. The Bridal Uniform had been created by merging traditional wedding outfit embroidery patterns with a common government school girl's uniform. The stunt was then followed up by a print piece in a local fashion magazine, and instructional posters printed for on-ground NGOs to showcase in villages.

Awards: #56 WARC 100 / Communication Arts Annual / D&AD Pencil / Grand Effie / Bronze Clio / Bronze Cannes Lions / Bronze London International / Glass Spikes Asia / Gold Cristal / Glass + Creative Effectiveness Dubai Lynx / Gold AdStars / Silver Loeries

All / #RemakeTheBoxer / #BeatMe / #ChangeTheClap / #TheBridalUniform / #UrduPoeatry / Dubai Food Festival / We Bring It / UFC / SawafiBorets / The Ed Alert / Visa - The Goal Post / #PinballCricket