Sawafi Borets
“The whole is greater than the sum of its parts.”
Identify what elements both stakeholder bring to the venture.
Formulate a brand personality profile that effectively conveys the Sawafi Borets alliance.
A plan which meets local demands but speaks to global ambitions.
Defining our colour palette based on brand objectives.
Defining Brand Personality
Our unique brand personality can be defined on a spectrum of established brand personality foundations.
“Powering Those Powering The World”
The font we’ve chosen for Sawafi Borets is both inviting and confident, signifying Sawafi Borets positioning as a market leader in the region; something will be only be bolstered by this new partnership.
The colour mix follows a strict 60%-40% ratio, symbolising the parent company Sawafi and its merger with Borets. The logo itself follows this ratio as well, with 60% being the Sawafi Green segment, and 40% represented by the Borets Red concentric circles.
Digital grids will help structure digital executions, following this colour segmentation to maintain a sense of uniformity and brand recall; the more this grid is used, the more the Sawafi Borets colour palette will be recognised.
The concentric circles form an abstract mark symbolising both the functional aspects of Sawafi Borets (the oil services) as well as the globe, symbolising the advancement towards the future.
