Pepsi #PinballCricket
After launching with a film showcasing Pinball Cricket, we set up a tournament on ground in which we asked the youth to participate and compete. Using projection mapping and digital technology, we enabled younger players to play amidst the cramped streets of Old Lahore. We introduced specific new rules to the game that allowed a player to score just like they would in an online game, but they had to score using physical strength and skill, just as they would in real street cricket. After two months of the launched film, and after generating tremendous amounts of interest in our activity, the tournament was held over the course of a very action-packed day in an old part of Lahore city.
Shortlists: Dubai Lynx, AdStars, Spikes Asia.
