Dubai Food Festival ‘19
In a city awash with happenings & events, people need a good reason to spend their time and money at our event. Looking at the previous years’ food festival (2018) we wanted to uplift the event by rebranding it’s key components. Through a series of brainstorming sessions, we were able to create a very catchy and visually stimulating design language that not only focused on making the food appetising but also focused on creating a demand space that comes with with.
Our Insight: Trying new things (food) is linked to the human pursuit of happiness & wellbeing. We find joy in new experiences!
We chose to use uplift the original DFF colour palette, creating a brighter, more vibrant one. This not only gives the brand a recognisable identity that stands out from everyday communications, but also stimulates emotional reactions of happiness, anticipation and excitement.
The use of icons is multi-functional for this DFF – aligning to the campaign, the icons not only highlight the food, but the experiences that come with it. It’s a way of showcasing everything YOU can experience, in a way that isn’t crowded or confusing.
POS
SOCIAL
Partnerships with leading food delivery and ride sharing apps.