UFC Arabia
There are many reasons watching sport deeply stimulates us. It gives us a sense of belonging, it stimulates us hormonally and it’s a form of mindfulness. But a truly special feature of sports-watching is that part of you actually believes you’re physically in the sport; you start problem-solving as the athletes are, and feeling the very real ups and downs that come at the highest level of competition.
Our Insight: Watching the fight, puts you in the fight!
