Dubai Tourism Calendar - The Ed Alert
In addition to creating a visual design language for Dubai Tourism Calendar app, we were asked to launch the Ed Sheeran coming to Dubai Campaign. We asked people what they loved most about him? and that answer quickly made us move to
Our Insight: People love his songs, and songs are made of ‘lyrics’
So we decided to use lyrics from Ed Sheeran’s songs and started placing them strategically on social and outdoors all around Dubai.
Defining our Visual Hook - Dubai in Spotlight
Live Entertainment for Ed Sheeran.
Visual System for The ED Alert Campaign.
Location: Burj Khalifa, Dubai.
Location: Base Club, Dubai.
Location: The Dubai Mall, Dubai.
Location: Dubai Frame, Dubai.
Location: Dubai Opera, Dubai.
Location: Downton, Dubai.
Location: Kite Beach, Dubai.
SOCIAL
Our Approach on similar was exactly same, we targeted people and moments and then displayed dark posts to audience that was well-suited for it.
Target Audience: Couples
Target Audience: 18s m/f
